LOOPS

WE LOVE LOOPS & K - BEAUTY

WE LOVE LOOPS & K - BEAUTY

Unlike harsher Western products that focus on fast results, K-beauty emphasizes long-term skin health. Most products are packed with soothing, hydrating ingredients that work well for sensitive skin and help build a healthy skin barrier.

3. Prevention Over Correction

Rather than waiting for problems to appear (like wrinkles or hyperpigmentation), K-beauty encourages prevention early on. That means daily SPF, regular hydration, and consistent care—all of which help maintain youthful, glowing skin.

4. Affordable Luxury

You don’t need to spend a fortune to enjoy high-quality skincare. Korean products often deliver premium ingredients and beautiful packaging at a surprisingly accessible price point, making it easier to build an effective routine without breaking the bank.

5. A Holistic Skincare Philosophy

K-beauty isn’t just about products—it’s a mindset. It encourages taking time for yourself, being gentle with your skin, and enjoying the ritual of self-care. Skincare becomes less of a chore and more of a lifestyle.

Whether you’re a skincare beginner or a seasoned enthusiast, K-beauty offers something for everyone. It’s no wonder it’s become a global phenomenon. Ready to glow?

LOOPS is a high-tech skincare brand that delivers targeted, dermatologist approved formulas to your face.

Each LOOPS mask is designed to target a specific skin need, and created to fit into the moment of your day when you might need it the most.

We make all LOOPS masks in South Korea, the home of face masks, using the most advanced technology available. Our signature Hydrogel second skin allows for deeper penetration of active ingredients (than your regular serum routine), whilst also creating the perfect environment for collagen production and cell rejuvenation. Our masks stick to your face and won’t slip, so you can get on with doing you, and let the mask do the work for you.

 

What in the world is slugging?

 

Since popping up on Reddit circa 2014, this skincare trend has taken off again in 2022, and for good reason. This nightly K-beauty step is apparently the secret to a glowing, supple face by morning. Intrigued? Us too.

Here, we break down the 411 on slugging, why you need it in your life and show you exactly what you need for a complete slugging routine.

What is slugging and why should you try it?

Traditionally, slugging involves coating a thick layer of petroleum jelly over the face as the final step in your nightly skincare routine to help prevent transdermal water loss and keep moisture in the skin. Why, you ask? Why not? But seriously, especially coming into winter, this is one trend to try, especially those who tend to be on the drier side.

K-beauty fans have been turning to petroleum jelly and the like for years to achieve the ‘glass skin’ we all double tap on Instagram. The term ‘slugging’ refers to the slimy film left on the skin after applying a jelly, balm or mask – you’re going to look like a slug is what we’re saying.

If diving straight into petroleum jelly gives you the ick, the good news is you can try slugging with any occlusive. What’s an occlusive? In simple terms, any moisturising agent that creates a physical barrier on your skin, something that locks in hydration and prevents water loss. Products rich in ceramides, jojoba oil or squalane are a good place to start as these also replenish the skin barrier with healthy lipids.

What does slugging actually do for the skin?
Aside from waking up with soft, supple skin, slugging may also help protect your skin barrier if you’ve been overdoing it on the actives or if you experience a tight, dry feeling post-cleanse. By sealing in extra moisture with an occlusive, your barrier is wrapped in sustained hydration and all the other juicy skincare you applied beforehand.
Who is slugging best for?
People with super dry skin or a compromised skin barrier (think: sensitive skin conditions) will benefit the most from slugging. For those who are more on the oily side and prone to breakouts, slugging may not be for you because an occlusive environment can trap dead skin and oil (hello, breakouts).